![]() The company didn't specify how much brighter, or list light output in nits, but did say the S95C is up to 30% brighter than last year's S95B. The S95C also uses Quantum HDR OLED Plus processing, while the S90C has Quantum HDR OLED, which Samsung says translates to higher peak brightness. In terms of picture quality, the main difference is that the S95C has a brighter panel, according to Samsung. TV pricing is highly seasonal, so all 2023 TVs will be more expensive initially, during spring and summer, until discounts during Black Friday and the holidays kick in. Samsung has yet to announce pricing for the 65-inch S90C, but I expect it to match the price of the 65-inch LG C3, which costs $2,600. Here are the prices and sizes for Samsung's 2023 QD-OLED TVs, which are rolling out to retailers this week. The LG C2 from 2022 remains my favorite high-end TV, but LG faces stiffer competition than ever from Samsung and Sony, which means more choices and potentially more savings for TV shoppers. ![]() LG also offers a wider array of OLED TV sizes than Samsung, from 42 up to 97 inches, and cheaper series like the B3. LG says its higher-end 2023 OLED TVs, namely the G3 model, are brighter this year as well. Until now, it was generally more expensive too. Samsung's QD-OLED technology, which debuted last year, uses quantum dots and promises better color and higher brightness than previous OLED TVs. This parity sets the stage for a price war between the two Korean rivals, where each company could match or undercut the other to increase sales. ![]() The 55-inch S90C goes for $1,900, which happens to be the same price as LG's 55-inch C3 OLED TV. The company will offer two different series, the flagship S95C announced earlier this year and the less expensive S90C. ![]() High-end TVs with OLED screens deliver the best picture quality in our tests, and this year Samsung is getting more serious about its QD-OLED TVs - by making them a bit easier on the wallet. ![]()
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